Brand Storytelling Projects
31 Jul 2017

Brand Storytelling Projects

As a brand storytelling consultant, I help impact-focused companies, organisations and individuals communicate the change they bring the world.

Here is a small handful of the projects I’ve recently worked on, by myself or with the K-Tiv freelance collective:

Better Together Award

The Better Together Award is an international competition seeking out collaborative innovations solving local climate challenges, and making these successful partnerships between start-ups, SMEs or NGOs and local governments visible to the world. Along with my freelance design collaborators at K-Tiv, we designed a visual identity from scratch, created a matching website and developed content aimed at convincing collaborative climate innovators to apply.

We also shaped both the content and appearance of the accompanying trend report ‘Collaborative Innovation for Urban Climate Futures’, which was released in the award’s final stage, at the ICCA 2019 International Conference on Climate Action in Heidelberg.

BETTER TOGETHER AWARD (CREDIT: IMPACT HUB BERLIN)

Impact Report Make-IT in Africa for GIZ

The GIZ-implemented tech entrepreneurship initiative Make-IT in Africa has promoted digital innovation for sustainable and inclusive development in Africa since 2016. In 2019, Make-IT contracted K-Tiv members to tell the story of their impact in successfully promoting tech entrepreneurship and the innovation ecosystems of Kenya, Ghana, Nigeria and Tunisia.

My K-Tiv collaborators built on the existing Make-IT visual identity for their first impact report — expanding their visual repertoire — while I helped with specific copywriting elements and edited the report. The report topped off a year-long editorial consultancy contract I held with Make-IT in Africa, which included the editing of many further reports, extensive WordPress usage and development of an English style guide for use in external communications.

COPYRIGHT: GIZ GmbH

 

Your Public Value

I’m supporting new NGO Your Public Value with their communications and strengthening their efforts to enable and accelerate dialogue between business and society, thus boosting society’s progress towards the 2030 Sustainable Development Goals.  I’ve so far contributed as a freelance consultant on brand identity and social media strategy, in addition to providing editing and social media copywriting services — and serve as an active YPV board member.

Credit: Your Public Value

Sustainability Report 2018 Weinrich Chocolate

K-Tiv worked with the pioneering Fairtrade chocolate makers Weinrich Chocolate (Ludwig Weinrich GmbH & Co. KG) to create their first sustainability report. It tells the story of this fourth-generation family business, one which has been a progressive player in the chocolate industry for more than 120 years, and looks to drive the transition to a chocolate industry that is fair for all (and create the highest-quality chocolate). We worked closely with Weinrich staff to develop the storyline and content in German and English, carried out on-site photography and designed the report to completion, including custom illustrations and printing.

COPYRIGHT: Ludwig Weinrich GmbH & Co. KG

Impact Report 2018

The Impact Report 2018 was a fascinating collaboration between K-Tiv and the communications team of the Impact Hub Global network. This globally-connected network of 100+ purpose-driven innovation ecosystems had never had the chance to tell the full story of exactly what impact it’s had in enabling entrepreneurs with social and environmental goals.

Alongside my graphic design and journalist colleagues, I worked closely with their comms team (as well as selected Impact Hub members and executive staff) in uncovering inspiring stories of change, piecing together a founding story spanning 13 years, setting these and other stories within a cohesive narrative, and editing the report to completion.

You can read the full report here.

Impact Report 2018 (CREDIT: IMPACT HUB)

These are just a few examples and there’s plenty more happening behind the scenes. If you happen to need assistance on any similar projects or have something unique in mind, feel free to get in touch via my contact page.

 

 

About the Author:Joe Dodgshun

Brand storytelling consultant creating stories to scale solutions in social enterprise, cleantech, climate action & responsible travel. What's your story?

2 Responses to Brand Storytelling Projects

  1. Keep it going Joe. The new world needs your inspiration aND action to make things happen. Keep the energy going and encouraging those worthwhile people a d businesses a d research. Max

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